برندینگ

100 برند برتر دنیا در سال 2016

100 برند برتر دنیا در سال 2016
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همه ساله نشریه معتبر Forbes، یک لیست صدتایی از 100 برند برتر دنیا را به ترتیب ارزشی که دارند، معرفی می‌کند. در جدول زیر می‌توانید لیست 100 برند برتر دنیا را مشاهده کنید. دقت کنید که هر جا در این لیست حرف B را دیدید، به معنی میلیارد دلار و هر جا M را دیدید، به معنای میلیون دلار میباشد. با Modir TV (یا بهتر است بگوییم با Forbes!) همراه باشید:

رتبه نام برند ارزش، بر حسب میلیارد دلار تغییر ارزش برند طی یک سال درآمد برند هزینه‌ی تبلیغات صنعت
#1 Apple $154.1 B 6% $233.7 B $1.8 B Technology
#2 Google $82.5 B 26% $68.5 B $3.2 B Technology
#3 Microsoft $75.2 B 9% $87.6 B $1.9 B Technology
#4 Coca-Cola $58.5 B 4% $21.9 B $4 B Beverages
#5 Facebook $52.6 B 44% $17.4 B $281 M Technology
#6 Toyota $42.1 B 11% $165.1 B $3.6 B Automotive
#7 IBM $41.4 B -17% $81.7 B $1.3 B Technology
#8 Disney $39.5 B 14% $28 B $2.6 B Leisure
#9 McDonald’s $39.1 B -1% $82.7 B $719 M Restaurants
#10 GE $36.7 B -2% $92.3 B Diversified
#11 Samsung $36.1 B -5% $177.4 B $3.3 B Technology
#12 Amazon $35.2 B 25% $104.5 B $3.8 B Technology
#13 AT&T $32.6 B 12% $146.8 B $3.6 B Telecom
#14 BMW $28.8 B 4% $82.8 B Automotive
#15 Cisco $28.4 B 3% $49.6 B $202 M Technology
#16 Oracle $28 B 4% $37.2 B $55 M Technology
#17 Intel $27.7 B 7% $55.4 B $1.8 B Technology
#18 NIKE $27.5 B 5% $30 B $3.2 B Apparel
#19 Louis Vuitton $27.3 B -3% $10 B $4.4 B Luxury
#20 Mercedes-Benz $26 B 16% $105.8 B Automotive
#21 Verizon $25.8 B 5% $131.6 B $2.7 B Telecom
#22 Walmart $25.4 B 3% $320.4 B $2.5 B Retail
#23 Honda $25.2 B 8% $107.7 B Automotive
#24 American Express $24.3 B 4% $34.4 B $3.1 B Financial Services
#25 Budweiser $23.4 B 5% $10.9 B Alcohol
#26 Marlboro $21.9 B 11% $23.1 B $473 M Tobacco
#27 SAP $21.6 B 10% $23.1 B Technology
#28 Gillette $20.2 B -1% $7 B $8.3 B Consumer Packaged Goods
#29 Pepsi $19.4 B 3% $11.8 B $2.4 B Beverages
#30 Visa $19.2 B 2% $13.9 B $872 M Financial Services
#31 ESPN $16.9 B 4% $11.9 B $2.6 B Media
#32 Nescafe $16.3 B -6% $9.2 B Beverages
#33 H&M $15.9 B 4% $21.5 B Retail
#34 L’Oréal $14.6 B -1% $10.2 B $8.2 B Consumer Packaged Goods
#35 Ford $14.1 B 12% $144.4 B $4.3 B Automotive
#36 Audi $14 B 10% $58.9 B Automotive
#37 HSBC $14 B -3% $85.8 B Financial Services
#38 HP $13.8 B -6% $102.1 B $859 M Technology
#39 Home Depot $13.6 B 5% $88.5 B $868 M Retail
#40 Frito-Lay $13.6 B 4% $11.5 B $2.4 B Consumer Packaged Goods
#41 UPS $13 B 4% $58.4 B Transportation
#42 Accenture $13 B 9% $33.5 B $80 M Business Services
#43 Wells Fargo $12.7 B 12% $90 B $606 M Financial Services
#44 Gucci $12 B -3% $4.3 B Luxury
#45 Starbucks $11.9 B 14% $15.9 B $228 M Restaurants
#46 IKEA $11.9 B 0% $36.3 B Retail
#47 CVS $11.8 B $153.3 B $221 M Retail
#48 Hermès $11.7 B 10% $5.4 B $230 M Luxury
#49 Nestle $11.6 B -5% $9.2 B Consumer Packaged Goods
#50 Pampers $11.5 B 4% $10.4 B $8.3 B Consumer Packaged Goods
#51 Fox $11.2 B -1% $14.3 B $2.6 B Media
#52 Ebay $11.2 B 2% $7.8 B $1 B Technology
#53 Zara $10.7 B 13% $15.9 B Retail
#54 Danone $10.6 B 10% $10.9 B Consumer Packaged Goods
#55 Siemens $10.5 B -10% $84 B Diversified
#56 MasterCard $10.4 B 0% $9.7 B $821 M Financial Services
#57 J.P. Morgan $10.3 B 8% $45.7 B $2.7 B Financial Services
#58 Cartier $10.1 B 5% $6.1 B Luxury
#59 Chevrolet $9.8 B 10% $74.9 B $5.1 B Automotive
#60 Colgate $9.2 B 3% $3.8 B $1.5 B Consumer Packaged Goods
#61 Kellogg’s $9.1 B -3% $6.3 B $898 M Consumer Packaged Goods
#62 Kraft $9 B -2% $6.9 B $464 M Consumer Packaged Goods
#63 Lexus $9 B 13% $19.5 B $3.6 B Automotive
#64 Rolex $8.8 B 6% $4.7 B Luxury
#65 Chase $8.5 B 16% $50.7 B $2.7 B Financial Services
#66 Caterpillar $8.4 B -11% $47 B Heavy Equipment
#67 Porsche $8.3 B 18% $23.9 B Automotive
#68 Bank of America $8.3 B 13% $74.1 B $1.8 B Financial Services
#69 Citi $8.2 B 19% $87.9 B $1.5 B Financial Services
#70 Nissan $8.2 B 13% $94.7 B $2.8 B Automotive
#71 Hyundai $8.1 B -4% $52.8 B $1.8 B Automotive
#72 Santander $8 B 5% $48.8 B $783 M Financial Services
#73 BASF $8 B $78.2 B Diversified
#74 Red Bull $7.9 B 10% $6.6 B Beverages
#75 FedEx $7.7 B 11% $47.5 B $403 M Transportation
#76 Sony $7.6 B 9% $59.3 B $3.7 B Technology
#77 Volkswagen $7.6 B -5% $132.1 B Automotive
#78 Coach $7.5 B -13% $4.2 B $159 M Luxury
#79 Netflix $7.4 B 31% $6.8 B $714 M Technology
#80 Chanel $7.2 B 6% $5.2 B Luxury
#81 Target $7.2 B 11% $73.8 B $1.4 B Retail
#82 Panasonic $7.1 B 13% $63.4 B Technology
#83 Thomson Reuters $7.1 B -8% $6.7 B Media
#84 Canon $7.1 B -2% $31.4 B $669 M Technology
#85 Heineken $7.1 B 9% $5.6 B Alcohol
#86 LEGO $7.1 B 14% $5.3 B Leisure
#87 Subway $7.1 B 4% $19.2 B Restaurants
#88 John Deere $7 B -8% $28.9 B $157 M Heavy Equipment
#89 Boeing $7 B 2% $96.1 B Aerospace
#90 Adidas $7 B 2% $15.3 B $2.1 B Apparel
#91 Uniqlo $7 B $11.4 B $566 M Apparel
#92 Allianz $6.9 B 4% $123.1 B Financial Services
#93 T-Mobile $6.8 B $32.9 B $2.9 B Telecom
#94 BBVA $6.8 B 13% $42.9 B $276 M Financial Services
#95 Corona $6.8 B 15% $4.3 B Alcohol
#96 Philips $6.8 B -5% $26.8 B $1.1 B Diversified
#97 Prada $6.8 B -6% $3.2 B $213 M Luxury
#98 RBC $6.8 B 2% $33.8 B Financial Services
#99 Hershey $6.7 B 7% $4.7 B $562 M Consumer Packaged Goods
#100 Costco $6.7 B 14% $117.3 B Retail

 

منبع: Forbes

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